Last month, Be announced the appointment of Jetts Australia CEO Elaine Jobson as a Director of Be.

Elaine has more than 25 years in the fitness industry, and 15 years in other executive management roles, having previously worked in Europe, Asia and South Africa for Global brands such as Fitness First and Virgin Active and now lives and works from the Sunshine Coast.

Be Chairman Tim Robson is delighted to welcome Elaine to the organisation saying, “I look forward to continuing to enjoy the benefits of her experience building successful companies through great cultures and exceptional leaders.”

Elaine has a highly successful background in health and wellbeing and the Be family are incredibly fortunate to have her join the leadership team.

In 2017 Elaine was awarded Outstanding Business Woman of the Year  from the Sunshine Coast Business Women’s Network.

Be’s Board of Directors are a diverse, highly skilled, passionate and innovative team who are well-equipped to lead Be into the future. Elaine’s appointment adds significantly to the organisations skillset depth.

Commenting on her appointment, Elaine Jobson said: “I’m thrilled to have the opportunity to join the Be Board. I’m motivated by the opportunity to help people lead a better life and Be is a perfect fit for me. The company is poised for exciting growth helping even more people to lead active and independent lives. It’s a really exciting time to join the Be Board as the business enters an exciting new phase of innovation, collaboration and expansion.”

Be recently launched Vitality Village, an Australian first health and wellness hub, which begins construction this month, to be based in the Sunshine Coast health precinct.

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